Explorers Club Sues Johnnie Walker for Stealing Its Brand

Explorers Club Sues Johnnie Walker for Stealing Its Brand

The Explorers Club is the latest victim to have its name appropriated by a larger liquor brand.

The 120-year-old club, which counts U.S. astronaut Neil Armstrong and Buzz Aldrin as notable members, recently filed a lawsuit against Diageo’s Johnnie Walker for allegedly stealing its trademark and using it for its Explorers’ Club whisky range, according to The New York Post.

The non-profit club, based in Manhattan, is an international professional society that promotes the scientific exploration of land, sea, air, and space.

Diageo didn’t just steal the Explorer Club’s name, they modeled its airport tasting kiosks after the interior design of the club with wood paneling, beamed ceilings and a standing globe.

Before filing the lawsuit, the club, which owns the trademark on “The Explorers Club,” sent a cease-and-desist letter to Diageo last spring. It filed suit after negotiations with Diageo broke down, according to the The New York Post.

The civil suit says Diageo’s use of the Explorers Club name is likely to deceive, and in fact already has deceived, the public into believing that Diageo’s products are affiliated with The Explorers Club.

For more information, read the New York Post article, here.