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our expose of what the agency reports the consumer really thinks about Bacardi

Bacardi must be stopped. It is up to the Wild Geese across America to stop them. We need your help!

Bacardi picks on the wrong people

  • Since 2009 The Wild Geese Irish Soldiers and Heroes product line, which includes a multi-award winning Irish Whiskey and, since 2012, a multi-award winning RUM, has used the trademark “UNTAMED” on its products, its advertising, product labels, promotional displays and on-line videos. In 2011 “UNTAMED” was registered in the United States and across the world.
  • UNTAMED® tells the remarkable story of The Wild Geese, the name given to the Irish Diaspora who were forced to leave Ireland following the Treaty of Limerick in 1691. Today, there are 80 million people of Irish descent living outside of Ireland around the world; there are about 40 million Irish immigrants and Irish-Americans living in the US. The Wild Geese story is Ireland’s heritage. The Wild Geese are part of the DNA of all of Irish descent.
  • In November 2013 BACARDI launched a major worldwide advertising campaign “BACARDI UNTAMEABLE’ (sic) which, it claims, tells the story of the allegedly “untameable” Bacardi family facing adversity in exile. Bacardi also seeks to register “Bacardi Untameable” with the United States Patent and Trademark Office (USPTO).

BACARDI’S ACTIONS ARE A DANGER TO ALL ENTREPRENEURS AND TO IRISH HERITAGE

  • Bacardi seems to feel that by placing their brand name in front of your trademark, they can then take ownership of your identity.

WHAT’S AT STAKE?

  • If Bacardi’s tactics are allowed to stand, ALL entrepreneurs are in danger of having their intellectual property – their trademark, their brand, their identity – taken from them by big companies.
  • For entrepreneurs, their intellectual property – or I.P. – is often their most valuable asset. Their IP represents their reward for the many sacrifices made over many years, the result of risking everything to create something of value for themselves and their families.
  • Entrepreneurs are not afraid of competition. They seek constantly to challenge the status quo. But their resources are often scarce, their money tied up in the launch of a new company, a new product, a new brand. Through its actions, it is clear that the Bacardi family believes it can outspend and outlast the Wild Geese. They’ve picked on the wrong company.
  • Americans value innovation. We create laws designed to encourage inventors, to reward creativity, to protect identity. Bacardi should not be allowed to disregard these laws simply by virtue of its size, its reach and its wealth.

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Untamed

The Wild Geese’s advertisement 2010

bacardi

Bacardi’s advertisement 2013

YOU CAN MAKE A DIFFERENCE

LEARN WHAT YOU CAN DO TO STOP THE CONTROVERSIAL TACTICS OF BIG COMPANIES
JOIN THE WILD GEESE. REGAIN YOUR HERITAGE

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RECENT NEWS

The Wild Geese has told WIPR that it disputes comments made by Bacardi in relation to the spirit companies’ ongoing trademark feud.

Last week WIPR reported that the dispute between The Wild Geese and Bacardi goes back to 2014, with the latest developments centring on three open letters the whiskey brand has addressed to Bacardi.

The long-running battle between the spirit companies revolves around The Wild Geese’s logo ‘Untamed’ (US trademark number 87,191,609), registered in international classes 32 and 33, for beverages including beer and spirits. The Untamed brand tells the story of the ‘wild geese’, the name given to the Irish diaspora.

In 2013 Bacardi launched its ‘Bacardi Untameable’ marketing campaign, using it to tell the story of the allegedly “untameable” Bacardi family. It filed to register ‘Bacardi Untameable’ as a trademark in international class 33 for alcoholic beverages.

The Wild Geese filed an opposition with the US Patent and Trademark Office, claiming the campaign misappropriated its ‘Untamed’ mark.

The opposition has been suspended in light of The Wild Geese’s lawsuit against Bacardi for trademark infringement relating to the same ‘Untamed’ mark. The complaint was filed in August 2016 in the US District Court for the Central District of California.

During February 2018 the whiskey company published three open letters to Bacardi, each requesting a response because The Wild Geese has “asked nicely but you didn’t answer”.

Speaking to WIPR a spokesperson for Bacardi said it has constantly prevailed against The Wild Geese’s legal challenges to its ‘Untameable’ trademark. They said the open letters are “clearly issued to attempt to adversely influence the legal process” and “Bacardi will continue to vigorously protect its rights”.

Subsequently a representative for The Wild Geese spoke to WIPR and claimed to be “intrigued” by Bacardi’s comment.

In response to Bacardi’s assertion that it prevailed against legal challenges, The Wild Geese said “Bacardi’s originally successful attempt to move the jurisdiction from California to Miami, their power base, was immediately reversed when the court was made aware of the conflicting statements” made by the spirits company “in order to achieve their aim”.

The spokesperson explained that The Wild Geese is not seeking to adversely influence public opinion but is “merely stating the facts”, which must “make for uncomfortable reading for Bacardi”. They added that the public should decide whether Bacardi’s behaviour in relation to trademarks owned by others is acceptable.

The whiskey company went on to say that “Bacardi demands adherence from others” in respect of US trademark law, yet “seems positively outraged at the idea that the law applies to them also”.

When asked by WIPR to clarify the comments disputed by The Wild Geese, Bacardi declined to comment any further.

https://www.worldipreview.com/news/the-wild-geese-delivers-spirited-response-to-bacardi-15517

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RECENT COMMENTS

In reply to LAB: "Wild Turkey acting the absolute fool and stomping on the little guy (classic abuser behavior)."

Am I sure I can not be the only person thinking there could easily be brand confusion between two whiskeys, one "Wild Geese" and the other "Wild Turkey."

Well we won't ask you to get the turkey at Thanksgiving:)

Anonymous, Apr 30th, 2014

Bacardi Controversial Comments
2014-06-05T13:28:59+00:00

Anonymous, Apr 30th, 2014

In reply to LAB: "Wild Turkey acting the absolute fool and stomping on the little guy (classic abuser behavior)." Am I sure I can not be the only person thinking there could easily be brand confusion between two whiskeys, one "Wild Geese" and the other "Wild Turkey." Well we won't ask you to get the turkey at Thanksgiving:)
The Bacardi company acted cr*ppily in this case. Go for it, Andre!

Duke615
April 2014

Bacardi Controversial Comments
2014-05-22T10:55:50+00:00

Duke615
April 2014

The Bacardi company acted cr*ppily in this case. Go for it, Andre!
It’s going to be difficult to get Bacardi to cave in, but good on him for giving it a go and standing up for himself and his business. If the tables were turned and Wild Geese used “untamed” after Bacardi’s “untameable”, well, we all know how that (most likely) would have gone.

Ebele
May 19, 2014 at 11:14 am

Bacardi Controversial Comments
2014-05-22T10:54:28+00:00

Ebele
May 19, 2014 at 11:14 am

It’s going to be difficult to get Bacardi to cave in, but good on him for giving it a go and standing up for himself and his business. If the tables were turned and Wild Geese used “untamed” after Bacardi’s “untameable”, well, we all know how that (most likely) would have gone.
"Wild Turkey acting the absolute fool and stomping on the little guy (classic abuser behavior)."

Am I sure I can not be the only person thinking there could easily be brand confusion between two whiskeys, one "Wild Geese" and the other "Wild Turkey."

LAB, Apr 29th, 2014

Bacardi Controversial Comments
2014-06-05T13:27:54+00:00

LAB, Apr 29th, 2014

"Wild Turkey acting the absolute fool and stomping on the little guy (classic abuser behavior)." Am I sure I can not be the only person thinking there could easily be brand confusion between two whiskeys, one "Wild Geese" and the other "Wild Turkey."
I agreed with seedeevee, the team of Bacardi should investigate before take further action

Trademark (profile), Apr 28th, 2014

Bacardi Controversial Comments
2014-06-05T13:12:49+00:00

Trademark (profile), Apr 28th, 2014

I agreed with seedeevee, the team of Bacardi should investigate before take further action

Bacardi’s new story bears uncomfortable similarities in content, look, feel and the story line of The Wild Geese, an event that took place in 1691 and which since 2002 has been celebrated and disseminated to the worldwide community.
You can judge for yourself above.

May 2011

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